24.mag.2013 DESIGN SCHOOLS AS INCUBATORS OF SOCIAL Entrepreneurship/ Il mio articolo sulla ricerca nel design dei servizi e l’incubazione di impresa sociale

cumulus

Pubblico qui l’abstract dell’articolo presentato la settimana scorsa alla conferenza DRS Cumulus Oslo 2013 - Design Learning for Tomorrow Design Education from Kindergarten to PhD, 2nd International Conference for Design Education Researchers. E’allegata la presentazione e il link all’articolo intero.

presentazione/slides

articolo

I am here publishing the abstract of the article presented last week  at the conference DRS Cumulus Oslo 2013 - Design Learning for Tomorrow Design Education from Kindergarten to PhD, 2nd International Conference for Design Education Researchers. Here are the links to the slides and to the whole article.

presentation/slides

article

This paper aims to reflect on the intersection of design education, research and social enterprise incubation within a design studio run as part of the Master in Product Service System Design at the Politecnico di Milano, School of Design.

Entitled “Accidental Grocers”, it aimed to explore the potentialities of Service Design applied to “Local Distribution Systems” to provide the city with local food.

Students were requested to rethink the way we do food shopping and to propose services based on collaboration, making use of existing assets, and creating unusual connections between profit and not-for-profit, amateur and professional, market and society.

As experienced in previous workshops at Politecnico di Milano and Tongji University in Shanghai (Meroni 2011), the studio was related to an on-going action research project to create short chain food services in a district of Milan.

The aim was to develop ready-to-use solutions, establishing direct connections with citizens and local stakeholders, using methods of community centered design (Meroni 2008) and simulating the conditions for incubation in a real context.

This experimentation field functioned as a “protected environment” (Ceschin 2012) to test potential service start ups and to develop entrepreneurial teaching and learning practices, as suggested by Herrmann from Nesta (2008).

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